We have officially reached the “street style” era of the fashion industry, where individuals can up their style IQs by looking not to runways, but to the fashion-forward few who have gained notoriety for the ensembles they put together for walking down the sidewalk. Street style is spotlighted in women’s magazines, from Glamour to Marie Claire, but the medium truly responsible for this new focus is the revolutionary form of fashion journalism known as the blog. There is a plethora of blogs on the Internet, but there are a few that glimmer among the masses. Indie fashion blogs are particularly responsible for shining the spotlight on designers and their brands. After all, style trends are in the hands of bloggers, and the appearance of an elegant bag or cool jeans on one of these blogs may just elevate that piece to “must-buy status.” Here is a compilation of five chic indie fashion blogs with a fashionable fan following.
With dozens of contributors, this blog spotlights all sorts of beauty products, essential closet staples, and impossibly chic brands. Warning: Combing through each contributor’s stylish snapshots and informative articles may zap up a large chunk of your time. It’s basically Pinterest with style tips and brand identification accompanying each chic photo. If that isn’t enough to get you hooked, then I don’t know what is.
If you haven’t heard of Man Repeller, or the now-famous mastermind behind it, Leandra Medine, you’ve been missing out on a lot of great jokes and genius style tips. Man Repeller takes the rules out of fashion, embracing a more modern approach to clothing. The blog couples down-to-earth articles (including one titled “Why I Wear Bad Pants”) with an online shopping network (with pieces from all sorts of brands, from Alexander Wang to Topshop). If Leandra Medine wears it, it becomes cool. One thing’s for sure: Man Repeller shows that a sense of fashion and a sense of humor are not mutually exclusive.
Wit and delight are too elements celebrated on this blog, where simple elegance and quirky-cool marry into a chic mix. With product spotlights in the form of wish lists (very holiday-friendly), up-to-date fashion news, and a myriad of lifestyle articles, this blog is all-encompassing for a shopper who desires a unique perspective.
In addition to inspiring major urban envy (the gorgeous photos of New York could make anyone want to embrace their inner Carrie Bradshaw), Note to Self also offers an online boutique of stylish fashion finds (from dresses and earrings to books and lamps) from all sorts of brands. The site’s homepage declares that the blog is “dedicated to that which we loved at first sight,” celebrating the gotta-have-it moment any avid shopper can relate to when they lay their eyes on that one great piece.
Named after two of fashion’s greatest elements, Sequins and Stripes uses digital collages and classic street-style photos to spotlight different fashion finds, from inexpensive holiday gifts to the best cyber shopping deals. Shoppers can quickly find and shop for their favorite pieces in the collages with an identification key of each item (cutely titled “Shop the Post”), a chic and creative way to put pieces on display for online readers.