Instagram is huge right? Almost everyone I know uses the app allowing all of us a window into one another’s worlds. How amazing is that? We essentially get small snapshots of a life, viewpoint, a value, something important or interesting to a person, insight into a new, unexpected or different area of the world, view the friends and family that exist in these Instagrammers' lives etc. The spectrum of photographs is astounding, from fashion to art to the great outdoors, and if you’re like me, you want to follow people spreading creativity on their accounts.
Often, sifting through those “questionable” accounts to get to the worthwhile ones only leads to annoyance. That’s where I come in. Each month, I’ll be giving you a roundup of Instagram accounts that I’m loving and in my opinion add some new element of the exciting, weird, beautiful or crazy to the world. I hope you enjoy!
1. Andy Spade: @andyspade
Andrew Spade, co-founder of Partners & Spade, a studio and storefront in the NOHO neighborhood of lower Manhattan, which "create[s] compelling brand strategies, products, and one-of-a-kind experiences for select corporate clients," makes the unexciting and everyday, exciting here on Instagram. His Instagram account is an ode to Americana, where he manages to make his photos look spell-binding with bold, vibrant colors, the angles from which he shoots, the content he captures, and Spade's never-ending fascination with making the dull and ordinary look extraordinary—from an umbrella to the side of a Lay's potato chip truck.
2. Herschel Supply: @herschelsupply
Herschel Supply Co., a well-known Canadian manufacturer of fine quality backpacks, bags, travel goods, and accessories, uses its Instagram account to showcase photographs of diverse places traveled, from all over the world, with many different terrains and settings. The company also incorporates clever, eye-catching brand shots and other photographers' Instagram photos. If you’re looking to see the world through the lens of the well-traveled, this might be a good start.
3. Bethany Marie Olson: @bethanymarieco
Bethany Marie is a talented outdoor photographer from Seattle, Washington with an eye for the horizon and a knack for portraiture. Her subjects always look as though they've always existed in the surroundings in which they are photographed—maybe even a part of their surroundings. If you’re in need a little breath of fresh air, even if you can't break away to go outside, I find Bethany’s photographs the perfect solution. You can check out more of her personal work on her website here. Fun fact: This girl's got some serious "street" cred. She's photographed for the likes of J. Crew, Herschel Supply Co., and Madewell.
4. Mark Cushway: @mark_pc
Hailing from Sydney, Australia, Mark Cushway is a "resourceful" photographer in that he produces minimalist digital art (aka iPhone work!) on a grand scale. Often with a very large horizon and small (more like tiny-tiny) subject matter such as people or objects (like that bicycle), he captures the wonderful beauty of background when it so often gets ignored.
This roundup barely scratches the surface but there's more where that came from! Stay tuned for future roundups as I sift through the clutter to bring you a little beauty and perhaps a little inspiration for your day.
If you’ve discovered some unique Instagram accounts, by all means share them! The list goes on and on. Who knows, your recommendations could end up right here on the blog so please, share what you love!