Unless you’re completely out of touch with the music scene, or have been “living under a rock” for the past few months, then you know that Ground Up, one of the hottest hip-hop groups out of Philadelphia, dropped their first full length album today: Seventeen Eleven. The album, cleverly named after the address where the group was formed, is an accumulation of everything the group has worked on since their last EP release in July 2013. We were able to sit down with Bij and Azar to talk about what went into the album and how they’ve grown as a group since 2008.
How did Seventeen Eleven come about?
BIJ: 1711 Montgomery Ave is the address to the house where our group was formed. Azar and Malakai met at Temple University orientation and I had already known Azar since childhood. We were making music for fun amongst our friends but it was the atmosphere of this house and the people in it that made us pursue music a lot more seriously.
What is the inspiration and concept behind Seventeen Eleven?
BIJ: Seventeen Eleven is a movement that we have been building since we lived in that house in 2008. We seem to carry that same formula no matter where we live. This album is an accumulation of our entire body of work and our experiences as a group.