Habi shoes are made with recycled rags, cloth, and canvas. The soles of the shoes are made from durable airplane tires. These shoes not only help the environment, but also the Filipino women living in poor urban communities who make them which provides an extra income of three times the market price. The Filipino community “owns the business itself. They source their own materials and produce the product and sell it to us [Qamay]. They control the pricing as well. This is a better set up since they can mark up better instead of us hiring them as a factory worker,” said Gino.
He also said that Qamay’s other main mission is to bring Filipino brands to the United States and he and his partners think Habi is the perfect brand to integrate into the U.S. market. The variety of colors and styles makes these shoes perfect for most people.