Based in Tempe, Arizona, Amanda Litzinger of “Stickybaby”- a name she came up with one sticky summer in Michigan- is no ordinary young woman, and her refreshingly quirky designs are no exception. From the brand's conception about two and a half years ago, Ms. Litzinger has been working as designer, seamstress, and photographer for her distinctive brand.
I met with the young designer at her home in Tempe, where she and her adorable dog greeted me. Upon walking in, a humble sewing machine was immediately visible, alongside piles of playful fabrics stacked higher my head. A brief glance through a rack of Stickybaby designs revealed imaginative combinations of colors and fabrics.
“I think the main objective of Stickybaby is humor, originality, and instinct-or ‘of the moment’. The girl I see wearing Stickybaby is highly unique, she’s brave, she’s fun, and she’s smart in her own way.”
Stickybaby certainly does not lack in this regard, with texture plays ranging from silk roses sewn onto denim, to photo printed fabrics rimmed with faux fur. After speaking with Ms. Litzinger, her emphasis on individuality and spontaneity were some of the most evident themes to be taken from the interview- not to mention her sweet and modest demeanor.
The brand came into full bloom after Amanda took a break from her studies at Arizona State University; since then, she has re-enrolled and is currently in her fourth year, majoring in Fine Arts with an emphasis on Drawing. She cites new influences from her studies, remarking: “All the modern artists are really inspiring me, but I’m kind of learning how parallel they are; I don’t know if that’s just now or if it’s always been that way, but [for example] Mérot and Mattise…their work was somewhat childish and maybe not perfect, it wasn’t so focused on the technique but rather the expression. That’s where I really am right now”. Amanda notes that her biggest inspirations fluctuate with her environment- where she is or what she is doing at the moment.
While she currently works from her home and is the main engine behind the brand, Amanda has future visions for Stickybaby. With the New Year coming up, she aims to hire an in-house seamstress to help fulfill one-off orders so that she can focus on her designs.
When I asked her where she saw the brand five to ten years down the road, she commented:
“I see Stickybaby in a lot of diverse editorials, mixed with high and low-type stuff. I could see it on some covers; some musicians buy some of my one-offs for the stage. ‘Cause it’s so pop, you know?”
From her design ingenuity to her immediately apparent enthusiasm for her work, I don’t doubt that Ms. Litzinger will achieve her vision. Follow Amanda’s story by checking out her Etsy, Twitter or Tumblr.
By Destiny Ly