With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why.
Successful online marketing requires that your brand message is consistent. Often, community and social media are an after thought and your company name has already been taken. Or your logo does not work well on Twitter or Facebook and may need a slight redesign.
How does one go from investment banking to starting a wildly successful online jewelry store? Just ask Amy Jain and Daniella Yacobovsky, founders of BaubleBar, who did just that. After meeting nine years ago in a banking class at Harvard Business School, they ditched the prospect of becoming financial analysts to open BaubleBar.
Photo-sharing app Instagram has long since left its hipster roots behind and is now a social network for the masses, which inevitably means that marketers are looking at ways to exploit its popularity.
Fashion brands are uniquely situated to capitalize on the strengths of social media marketing. With a loyal, devoted consumer base that will advocate on and offline, establishing strong social media connections is a no-brainer for fashion brands.
The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, designers and retailers have flocked to Twitter, Facebook and YouTube as the social media tools of choice. From small,independent designers to established luxury brands, Twitter, Facebook and Youtube are yielding profits for those who are “getting social” and are willing to talk to the people that buy their apparel and accessories lines.
The growth of e-commerce presents the fashion world with tough challenges as they develop an online presence. Luxury brands rely on their exotic appeal – a value which does not always translate to the variety of two-dimensional online mediums.
In our upcoming October design issue, one of the many fascinating feature stories we’ve lined up is a lengthy profile of Pinterest and its elusive CEO, Ben Silbermann. That story goes live later this week, but until then, I wanted to offer a teaser, in the form of an infographic about Pinterest, created by Fast Company's staff and designed by our own Ted Keller.
The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses like Moda Operandi ($46 million), Nasty Gal ($49 million),ShoeDazzle ($66 million), BeachMint ($75 million) and Gilt Group (whopping $236 million). Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that’s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that’s struggling to survive. These businesses are stalling because of their inability to adapt to the shift in the media consumption behavior of the consumer.
If you are a young designer planning to start selling your products online, or an already established fashion brand just venturing online, it can be difficult to know where to start. Selling fashion via a website and mobile is a very different proposition to buying in-store. There are many little helpers that aid your customer with their decision making process inside the store. Your customers can do things such as: