A dream, an idea, a concept to encompass all things exciting, 304 was created by three friends, who met at University, living out of apartment 304. The Plan; to have a summer to beat all summers; from festivals to holidays, to festivals on holiday, 304 was created with an idea -of standing out. After numerous nights out discussing ideas, numerous nights out NOT discussing ideas, days lost to cutting out letters, hours of ironing, the first handmade vests were produced. Numerous emails and messages from friends, and friends of friends, enquiring about where to get hold of these vests.The revolution was beginning...All it took was one photograph of Apartment 304 and the brand was born.
A progressive streetwear brand with a focus on quality and timeless goods. Founded to inspire others to define their own path and constantly adding value to their craft - whatever that may be.
San Francisco, CA
We have a passion for street culture and a deep rooted love for our home state. We decided we needed an artistic medium for our passion.