In a City that’s increasingly focused on technology, social media can help your company evolve and thrive.                                                                                    

By Scott Latham

We’ve all seen it: a group of teenagers or twenty-somethings hanging out at lunch, in a park, at the bar, but instead of interacting with one another, they’re completely absorbed by their phones, typing away. While older generations might scoff at this behavior, those of us who find technology fascinating know that right in their hands, those young adults can access the entire world with just a few swipes. The world is changing, and as leaders of startups, it’s crucial that we learn to adjust.

Simultaneously, as Philadel-phia’s manufacturing industry grows rapidly, it’s up to us, the entrepreneurs, not to just keep up, but to remain one step ahead. Philly’s manufacturing is at its highest since March 2011, which is comparable to the thriving manufacturing market in Seattle. Just as Seattle is known for being a “bio-tech hub,” Philly’s focus on technology is growing, and at Colabination, we aim to use this to our advantage. Millenials keep up with technology unlike any generation, so it’s crucial for us to connect to them this way.

Through social media, we’ve learned millenials likes and dislikes, and it’s important to keep these in mind when moving forward. Here are a few things I’ve found to be important:


It’s important that your site is accessible, but it also needs to be pleasing to the eye. Colors that pop, a plethora of graphics (we all know millenials believe that graphics > words), and a simplistic but aesthetically pleasing look can really go a long way. This doesn’t mean going crazy and adding a million things crammed together on your page; just keep it interesting. If people like what they see, they’ll continue to explore your page, your startup and your mission.


Who doesn’t like to laugh? I don’t think it’s even fair to say that millenials love humor because I think it applies to all ages. Posting funny, quirky things will undoubtedly catch the attention of people, and once you have them laughing, they’ll start paying attention. Being humorous doesn’t mean you’re any less a businessperson, it just shows you’re willing to work hard and have fun while doing it.


We have found that millenials love videos. If well-respected news sources can get away with using video to get information across, why can’t your startup? After a day of school or work, many people on your website or other forms of social media are wiped out from reading. Let them relax and watch a video about your startup, about an event you put on or attended, or other information.

Calls to Action

Create situations in which people can get involved with your startup. If they’re interacting, even if it’s just online, they’ll feel like they’re a part of what you’re doing and become much more invested. Invite people to events, suggest that they read articles about your startup, and encourage them to support other startups. Remember that the more you interact with these millenials, the more they’ll continue to interact with you.


Expanding your reach is crucial as a startup, as getting your name out there is what allows you to grow. One option is “boosting” your posts on Facebook, which is generally inexpensive and can take a post that only about 35 people would normally see and ensure that around 1000 people see it. When using other social media platforms, remember your audience so that they will not only glance at your posts, but also like or share them to increase your reach as well.

With millenials as one of our main targets, we need to cater to their love of the ease of technology and grab their attention. In doing so, we will not only help ourselves, but also help our City’s economy thrive, whether through the manufacturing present in Seattle or through our own new, creative way of finding success.


Scott Latham is founder and CEO of Colabination, as well as a fashion designer and startup mentor. Follow Scott @_ScottLatham.

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